From New Geography
:
This slower rate of job creation may be structural and permanent, not just part of the recession and recovery cycle. Coping with these changes will most likely require an expansion of small-scale entrepreneurship, enabling rural residents to enjoy the quality of life benefits of “rural living” and also to tap economic opportunities. Some of these opportunities are even created by the outsourcing of work by larger employers. Our work with the RUPRI Center for Rural Entrepreneurship over the past 10 years suggests that the rise in self-employment – small-scale entrepreneurship – and slow job creation are related and could present a development “silver lining” opportunity for many communities in the United States.
The potential behind this phenomenon can best be observed in the rise of necessity entrepreneurship. Necessity entrepreneurs are driven into business by the lack of jobs in their region – many clearly would prefer to take a job if those opportunities were available. But, once in business, these entrepreneurs could help create the foundation of a whole new generation of ventures that will help re-invent and renew the rural American economy.
